Sustainable business: It's not just about the why | Jeremy Moon | TEDxScottBase

Sure, what you sell is important, and so is why. But what about how? Sustainable business leader Jeremy Moon argues that businesses are at the heart of the climate problem — and that they have the opportunity to be at the heart of the solution.

In 1994, 24-year-old marketing graduate Jeremy Moon made a discovery that changed his life. A merino grower showed him a prototype fabric he’d developed from 100% merino wool. The discovery inspired him to quit his research job and mortgage his house to launch Icebreaker and pioneer a new retail category: merino outdoor clothing. Within a decade, Icebreaker had grown to become New Zealand’s leading outdoor clothing producer and exporter with over 5,0000 stores across 50 countries. Jeremy holds a Bachelor of Commerce and a Master of Commerce in Marketing from Otago University. A leading figure in the sustainable business movement, Jeremy was named a Member of the New Zealand Order of Merit (MNZM) in 2008 for his services to business. Jeremy also chairs the New Zealand Government’s Better by Design group which helps companies to become competitive internationally by integrating design principals across their business.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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